Business Goals

Setting the right direction and purpose for the design process by discovering the brand's story and understanding business goals.

Brand Research and Benchmarking

Identifying the target audience, mapping customer needs and expectations through user research and analysis.

Brand Positioning

Owning a unique position in the minds of the target audience by promising to consistently deliver a distinct value.

Brand Code

Setting guidelines related to logo usage, imagery style, voice and tone in communications, etc, to maintain brand consistency in all expressions.

Brand Identity & Extensions

Brand Identity

Designing an exclusive personality to communicate brand values, and aligning the five senses to develop visual and verbal elements for better customer recall.

Graphic and Visual Adaptation

Designing supporting visual assets like business cards, letterheads, packaging, uniforms, and other extensions, to uphold brand consistency.

Experience Design

Social Media and Web

Creating brand experiences and services across digital domains and touchpoints, including the website, e-commerce platform, and social media.

Retail Architecture and Interior Design

Actualizing the brand's essence into physical forms and spaces, with user needs and environmental sustainability at the core.

Product Line-up

Defining the intent and framework for the product lineup through UX and UI design, to build a unified brand experience across offerings.

Store Operations Service Design and Mapping

Improving customer experience within the retail environment by designing and mapping all touchpoints, from entering the store to making a purchase and beyond.

Experience Adaptation

Marketing and Operations Alignment

Aligning the operational process in the retail store and marketing interactions on social media with the brand's values and customer promise.

Brand Refinement and Adaptation

Compiling the brand guidelines, framework, and manuals related to architecture design, product display, service design, etc, to assist in internal team training.